TITLE

BRIEFS

PUB. DATE
November 2004
SOURCE
Multichannel News;11/8/2004, Vol. 25 Issue 45, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents an update on issues related to cable television advertising in the U.S. as of November 8, 2004. Amount spent by political media buyers on advertising; Appointment of Michael Wach at Yankees Entertainment & Sports Network; Broadband promotion by the Sci Fi Channel of NBC Universal Cable.
ACCESSION #
14991334

 

Related Articles

  • The Reinvention of Style. Crupi, Anthony // MediaWeek;4/11/2011, Vol. 21 Issue 14, p6 

    The article focuses on the cable television network Style Network, a division of NBC Universal. Marketing of cable television advertising by the network is discussed, particularly its use of research on its core audience of women aged 18-49 to stress their desirability to advertisers. It is...

  • The Reinvention of Style. Crupi, Anthony // Adweek;4/11/2011, Vol. 52 Issue 14, p6 

    The article focuses on the cable television network Style Network, a division of NBC Universal. Marketing of cable television advertising by the network is discussed, particularly its use of research on its core audience of women aged 18-49 to stress their desirability to advertisers. It is...

  • AIDING BROADBAND ADS: A MEASURED RESPONSE. Arlen, Gary // Multichannel News;7/7/2003, Vol. 24 Issue 27, p20 

    Focuses on various issues related to advertising and marketing through broadband communication systems to be discussed at the two-day workshop, run by Digital Marketing and Advertising Group. Need for the establishment of standards for broadband advertising; Advantages of the broadband...

  • MEMBERS ONLY. Umstead, R. Thomas // Multichannel News;4/6/2009, Vol. 30 Issue 14, p26 

    The article provides assessment on the development of an exclusive online TV service by cable television operators for subscribers in the U.S. One executive assert that the service is powering its broadband business. Meanwhile, programmers viewed that it is a new opportunity to try to monetize...

  • YES NAMES AD EXEC VEEP. Dempsey, John // Daily Variety;11/4/2004, Vol. 285 Issue 24, p3 

    Reports on the appointment of Michael Wach as executive vice president of advertising sales at YES Network cable network in the U.S. Previous connection of the executive with the New York Yankees baseball team; Predecessor of Wach in the position; Work experience from WFAN-AM sports-talk radio...

  • NBC U wades into viral ad stream. Adalian, Josef // Daily Variety;8/8/2007, Vol. 296 Issue 27, p1 

    The article reports that NBC Universal will launch its all-advertising web site called Didja.com in 2008 to compete against other viral video sites. The site will feature an archive of current and classic television spots, movie trailers and other brand-related content using the resources of...

  • Cassaro Has NBCU Cable Focused on Upfront. Lafayette, Jon // Broadcasting & Cable;3/28/2011, Vol. 141 Issue 13, p18 

    The article profiles David Cassaro, the new president of cable advertising sales for NBC Universal Inc. It mentions that Cassaro will now be supervising what he calls as one of the most valuable cable network group in the media community of the U.S. It also notes that there has been no...

  • What a Croc.  // Adweek Eastern Edition;7/16/2001, Vol. 42 Issue 29, p42 

    Reports on the advertising campaign of the Sci-Fi Channel in New York.

  • NBCU SOLD ON ONE-STOP SHOP FOR NETWORK, CABLE AD SALES. Lafayette, Jon // Television Week;5/30/2005, Vol. 24 Issue 22, p45 

    Focuses on the efforts of NBC Universal to standardize some significant elements of selling television advertising in the U.S. as of May 2005. Benefits of acquiring the cable television assets of Vivendi-Universal; Evolution of the executive lineup; Importance of having a unified sales operation.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics