Satellite Ops Make Asian Push

Haugsted, Linda
November 2004
Multichannel News;11/8/2004, Vol. 25 Issue 45, p9
Focuses on the launch by DirecTV Inc. and EchoStar Communications Corp. in November 2004 of marketing initiatives aimed at mining subscribers from U.S. Asian communities. Package of networks in Chinese dialects; Components of the Great Wall package; Launch if VietnameseDirect.


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