TITLE

Satellite Ops Make Asian Push

AUTHOR(S)
Haugsted, Linda
PUB. DATE
November 2004
SOURCE
Multichannel News;11/8/2004, Vol. 25 Issue 45, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the launch by DirecTV Inc. and EchoStar Communications Corp. in November 2004 of marketing initiatives aimed at mining subscribers from U.S. Asian communities. Package of networks in Chinese dialects; Components of the Great Wall package; Launch if VietnameseDirect.
ACCESSION #
14989973

 

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