Scholastic/NFL Deal Latest In String Of Licensing Agreements

November 2004
Book Publishing Report;11/1/2004, Vol. 29 Issue 42, p4
Trade Publication
Reports on the plan of Scholastic Inc. to expand a 2003 deal with the National Football League (NFL) to publish five books aimed at readers between the ages 7 and 12 in the U.S. Number of copies for the first printing of the book; Enrollment of children in a Scholastic-sponsored Super Bowl essay contest, events in NFL clubs in local markets, and an education program for parents and teachers; Reference to other licensing deals of the company.


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