1.2 Million Copies Of The Polar Express Depart For Holidays

November 2004
Book Publishing Report;11/1/2004, Vol. 29 Issue 42, p4
Trade Publication
Reports that Hilton Mifflin has shipped 1.2 million copies of Chris Van Allsburg's "The Polar Express" for the holidays, intending to take full advantage of the November 10, 2004 release of the major motion picture based on the books in the U.S. Number of copies in print for the title; Licensing deal of Allsburg with Hallmark, Pepsi, Kraft and model train maker Lionel; Plan of the publisher to engage in a 14-city tour of schools and libraries to encourage children to read.


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