Ikea's billion pound player

Lewis, Mark
November 2004
Cabinet Maker;11/5/2004, Issue 5413, p16
Trade Publication
Focuses on the business strategy employed by Peter Hogsted for Ikea UK's head office in north London, England. Motivational challenge faced by Hogsted; Achievements of Hogsted for the company; Customer relations strategy; Career background. INSET: The Hogsted route.


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