No such thing as bad publicity

October 2004
Cabinet Maker;10/29/2004, Issue 5412, p3
Trade Publication
Focuses on sensationalist headlines about an industry sector that can do damage if they fall on the wrong side of a survey or opinion and how much influence they have on customers' buying decisions. Issue in a survey stating that waterbeds can cause infertility; Presence of flame retardant chemicals in the bloodstream; Creation of a desire for redecoration by media attention.


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