No such thing as bad publicity
- Bed boost. // Cabinet Maker;12/17/2004, Issue 5419, p4
The article reports that the British Waterbed Association has launched a marketing drive to lift knowledge of waterbeds among consumers. It has produced a literature pack, Website and appointed a public relation agency.
- Public Relations: News Not Fluff. Watts, Chris // Public Relations Quarterly;Winter2003, Vol. 48 Issue 4, p27
The article emphasizes the role of public relations (PR) professionals and the function of public relations. Public relations professionals are the Rodney Dangerfields of the business world: we get no respect. People call us spin doctors, hacks, creators of fluff, or truth benders because so...
- Write a world-class release. Wylie, Ann // Public Relations Tactics;Nov2005, Vol. 12 Issue 11, p12
The article presents the advantages on writing a world-class release as a media relations piece in advice for public relations practitioners in the U.S. Reporters do not hate feature leads but they hate crummy feature leads. Practitioners should take the benefits approach to the furthest...
- Chapter 10: Public Relations. Sawyer, Thomas H. // Facilities Planning for Health, Fitness, Physical Activity, Recr;2005, p114
Discusses public relations in organizations. Steps in developing a public relations program; Principles of good publicity and media relations; List of outlets for public relations; Effectiveness of public speaking in achieving good public relations.
- Responding to the Media. Isaacson, Kathleen // Women in Business;Sep/Oct2003, Vol. 55 Issue 5, p9
Discusses how business enterprises should respond to the media. Benefits of story possibilities to companies; Reason that spokespersons are sometimes misquoted by reporters; Importance of knowing the reporter.
- A Method for the Analysis of the News Coverage of Industry. Maccoby, Nathan; Sabghir, Freddie O.; Cushing, Bryant // Public Opinion Quarterly;Winter50/51, Vol. 14 Issue 4, p753
Industrial public relations departments have few reliable means for determining either the content of news stories on individual companies and industries or the total coverage given for such stories in the U.S. press. By classification of all relevant items appearing in a random sample of daily...
- ADVICE ON PITCHING AND WORKING WITH THE MEDIA. Mateas, Margo // Public Relations Tactics;Jun2004, Vol. 11 Issue 6, p7
Details some of the topics of concern for public relations professionals on pitching and working with the media. Lack of formal media training; Inadequacy of internal support; Difficulty in managing media inquiries about topics that are sometimes rather not discuss.
- Media management. Bramwell, Leigh // NZ Marketing Magazine;Mar98, Vol. 17 Issue 2, p60
Offers advice for marketing managers on how to foster good relationships with journalists. Importance of providing interesting information about the company; Necessity of having quality illustrations of products available.
- What does a journo want? Carey, Lahra // B&T Weekly;8/13/2004, Vol. 54 Issue 2484, p22
Presents the results of the survey conducted by public relations consultancy, Haystac, among Australian journalists, editors and producers to determine how they liked to be approached by organizations seeking editorial coverage, who they trust and what they are looking for in terms of stories.