TITLE

No such thing as bad publicity

PUB. DATE
October 2004
SOURCE
Cabinet Maker;10/29/2004, Issue 5412, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on sensationalist headlines about an industry sector that can do damage if they fall on the wrong side of a survey or opinion and how much influence they have on customers' buying decisions. Issue in a survey stating that waterbeds can cause infertility; Presence of flame retardant chemicals in the bloodstream; Creation of a desire for redecoration by media attention.
ACCESSION #
14976554

 

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