TITLE

Not just a Novelty

AUTHOR(S)
Joyce, Kathleen
PUB. DATE
November 2004
SOURCE
Promo;Nov2004, Vol. 17 Issue 12, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Part III. Looks at mobile phone marketing campaigns. Advantages of marketing through mobile phones; Third Screen Media's budget for text-message marketing; Coupons in short message service (SMS) format. INSET: Opt-In the Only Option.
ACCESSION #
14971878

 

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