TITLE

Leading the Pack

AUTHOR(S)
Joyce, Kathleen M.
PUB. DATE
November 2004
SOURCE
Promo;Nov2004, Vol. 17 Issue 12, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Introduces topics published in the November 2004 issue of the “Promo Magazine”. Author's reading of a comparative biography of American generals of World War II, Douglas MacArthur and Dwight Eisenhower; Examples of leadership in the promotions industry; Top promoted brands in the United States.
ACCESSION #
14971609

 

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