TITLE

Cable Answers the Call for Better

AUTHOR(S)
Holloway, Douglas
PUB. DATE
November 2004
SOURCE
Multichannel News;11/1/2004, Vol. 25 Issue 44, p53
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the appeal of cable industry leaders to redefine cable marketing while retaining peak business and resource efficiencies in the U.S. Role of the Cable and Telecommunications Association for Marketing (CTAM) in the industry; Background on the CTAM U. program for cable professionals; Benefits of the program in strategic cable marketing and operations.
ACCESSION #
14966677

 

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