Cable Answers the Call for Better

Holloway, Douglas
November 2004
Multichannel News;11/1/2004, Vol. 25 Issue 44, p53
Discusses the appeal of cable industry leaders to redefine cable marketing while retaining peak business and resource efficiencies in the U.S. Role of the Cable and Telecommunications Association for Marketing (CTAM) in the industry; Background on the CTAM U. program for cable professionals; Benefits of the program in strategic cable marketing and operations.


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