- ITV is already a part of life in the U.S., and only cable can make the most of it. Forman, Ed // Cable World (10427228);9/29/2003, Vol. 15 Issue 36, p34
Emphasizes the role of the cable industry in the offering of interactive television (ITV) in the U.S. Evidence of the interactive urge of viewers; List of priority agenda for cable operators; Reasons for the success of ITV in Europe.
- ITV Moves Closer to Center Stage. Stump, Matt // Multichannel News;4/11/2005, Vol. 26 Issue 15, p59
Reports on the increasing employment of instructional television (ITV) applications in the U.S. in April 2005. Estimate of the number of domestic homes using interactive applications; List of registered ITV companies in the country; Importance of the ITV applications to cable television companies.
- The new media windfall. Mermigas, Diane // Electronic Media;05/22/2000, Vol. 19 Issue 21, p20
Reports on cable and broadcast companies' development of a business model for exploiting interactive business opportunities in the United States. Amount of advertisers paying for airtime; Improvement of stock prices; Bundling of cable, television and the Internet.
- Interactive TV Gets a Big Boost. Whitney, Daisy // Television Week;2/13/2006, Vol. 25 Issue 7, p3
The article focuses on the decision of cable television network CNN to launch its first major one-screen interactive television (ITV) application that will run along with its linear cable channel and to EchoStar subscribers in the U.S. The one-screen ITV allows viewers to interact with...
- Pipe Dream or Paydirt? Kim, Hank // MediaWeek;02/05/2001, Vol. 11 Issue 6, p26
Focuses on the interactive television strategy of Game Show Network (GSN) in the United States to add more subscribers. Background of GSN; Core audience of the network; Partnership of GSN with Liberty Digital; Views on the strategy of the company.
- MuchMusic Launching Web-Heavy Makeover. Hay, Carla // Billboard;06/09/2001, Vol. 113 Issue 23, p8
Reports on the plans of television network MuchMusic USA to launch an interactive platform. How the network's programming will emphasize viewer participation via the Internet; Programs, including 'Tastemakers,' 'Oven Fresh,' and 'Mixtape Masterpiece,' that give audience members the opportunity...
- Interactive TV's rough road. Kelly, Lindsey // Advertising Age;3/13/1995, Vol. 66 Issue 11, pS-12
The article focuses on the interactive television industry in the U.S. Cablevision plans to start limited commercial deployment of enhanced pay-per-view services to about 20,000 customers in the Long Island area in New York. The results of this deployment will deter- mine whether the company...
- Cable Industry Looks To Dump CableCARD. Wolpin, Stewart // TWICE: This Week in Consumer Electronics;1/30/2006, Vol. 21 Issue 3, p34
This article considers the possible impact of the complete deployment of the Open Cable Applications Platform (OCAP) on the use of CableCARD as the key to secure access to cable programming in the U.S. With OCAP, cable subscribers would download their security and conditional access codes using...
- THE CABLE VISION. Scanlon, Mavis; Lafayette, Jon // Cable World (10427228);11/11/2002, Vol. 14 Issue 42, p5
Presents updates on U.S. cable television network operator Cablevision Systems as of November 11, 2002. Sale of its Bravo network to NBC; Information on its satellite network; Information on its digital product iO.