Bollywood Build-Up in Big Apple

Donohue, Steve
November 2004
Multichannel News;11/1/2004, Vol. 25 Issue 44, p40
Reports on a Bollywood video-on-demand marketing campaign being done by Time Warner Cable in New York City. Plan of the company and its Indian movie suppliers in celebration of an Indian festival at South Street Seaport in New York; Information on the Bollywood section of the cable's movies-on-demand virtual channel; Target consumers.


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