Tuning In to IPG Promos
- Cable's weekly run continues. // Electronic Media;02/01/99, Vol. 18 Issue 5, p23
Cites a study conducted by Turner Broadcasting System showing that basic cable television networks in the United States have set a weekly prime-time viewership record for January 18-24, 1999.
- SRI sees cable surge. // Electronic Media;02/24/97, Vol. 16 Issue 9, p40
Reveals that cable television networks in the United States are close to backing its SMART audience measurement system, according to Statistical Research Inc.
- What cable networks affluent households tune in. // Electronic Media;03/27/2000, Vol. 19 Issue 13, p52
Presents a chart related to cable television viewership in the United States as of March 27, 2000.
- Hooked up. Higgins, John M. // Broadcasting & Cable;07/06/98, Vol. 128 Issue 28, p41
Provides updates on cable network companies in the United States. Agreement between EchoStar Communications Corporation and Noggin cable network; Number of E! Entertainment Television's subscribers in the first half of 1998; Promotion of Tom Ascheim of Noggin.
- Nibbling away at broadcast. Romano, Allison // Broadcasting & Cable;6/3/2002, Vol. 132 Issue 23, p11
Reports the increasing audience share for cable television in the U.S. Reduction of viewership of television network; Ratings for several cable networks; Popularity of original series and sports programs.
- Cable shares in summer surge. Higgins, John M. // Broadcasting & Cable;09/11/2000, Vol. 130 Issue 38, p12
Focuses on the increase in summer cable television viewership ratings in the United States. Increase in prime time homes using television (HUT); Percentile gain by basic cable networks; List of television programs on the viewers' watchlist; Total percentage rise in the number of viewers.
- Niche nets siphon from broadcasters. Chunovic, Louis // Electronic Media;2/25/2002, Vol. 21 Issue 8, p11
Reports developments of niche cable networks in the U.S. Dominance over broadcast-based outlets in relation to the share of audience; Factors contributing to the growth of niche; Types of audience patronizing niche networks programs.
- five blind mice. Higgins, John M. // Broadcasting & Cable;06/11/2001, Vol. 131 Issue 25, p20
Reports the viewership performance of cable networks in the United States. Household rating of women's network Lifetime Television for prime time viewing; Decline of USA Network in the Nielsen ratings; Highlights of the dominance of broadcast networks on television.
- Options outpace viewers. McConville, Jim // Electronic Media;04/05/99, Vol. 18 Issue 14, p4
Focuses on the decline in cable television viewership in the United States. Nielsen Media Research's definition of television viewing; Efforts to curtail viewer channel surfing.