'Gilligan's' VOD Twist

Stump, Matt
November 2004
Multichannel News;11/1/2004, Vol. 25 Issue 44, p29
Provides information on the use of video-on-demand (VOD) platform for program marketing, promotion and sampling for the reality television program "The Real Gilligan's Island" in the U.S. Use of VOD for the promotional contest of the show for Comcast on-demand subscribers; Marketing strategies for the VOD launch; Other television programs to be offered by TBS On Demand.


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