Survey: Affiliates Need More Than Web Site Support

Donohue, Steve
November 2004
Multichannel News;11/1/2004, Vol. 25 Issue 44, p8
Reports on a survey conducted by the Cable & Telecommunications Association for Marketing regarding the use of Web sites by cable networks to distribute marketing materials in the U.S. Reasons of cable networks for using specialized Web sites to advertise or download materials; Views of the respondents regarding the sites; Importance of human interaction with sales representatives to the customers.


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