Changes in Sight at Starz Group

Reynolds, Mike
November 2004
Multichannel News;11/1/2004, Vol. 25 Issue 44, p8
Reports on the plans of Starz Encore Group LLC regarding its rebranding initiative in the U.S. by March or April 2005. Changes in the company's corporate name, logos and channel lineup; Reasons behind the rebranding initiative of the company; Performance of the company from January to August 2004.


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