Black Viewing Shifts May Add Up to Ad Agita
- BET loses out on anti-drug money. Teinowitz, Ira // Advertising Age;4/17/2000, Vol. 71 Issue 17, p4
This article reports on the move of the U.S. government to allocate $800,000 for its anti-drug abuse advertising to TV program syndicators Black Pearl Entertainment and the African Heritage Network in April 2000. The money was originally intended for cable network BET but it demanded $5 million...
- 2000 -- a cable odyssey. Hall, Lee // Electronic Media;01/04/99, Vol. 18 Issue 1, p1
Reports that cable executives are predicting that the rising tide of cable viewership will swamp the dominance of the major broadcast networks in the United States by the end of 1999. Larger prime-time audience of basic cable by the year 2000; Growth of basic cable's prime audience in 1998;...
- GENDER BIAS. Bergman, Anne // Daily Variety;05/05/2000, Vol. 267 Issue 45, pA1
Describes a trend in cable television programming in the United States, wherein cable operators focusing on a single gender. Cable networks that focus on female television audiences; Strategies of cable operators to lure their target audiences; Examples of cable television shows geared toward a...
- Auds have say when operators choose nets. McLean, Thomas J. // Daily Variety;05/05/2000, Vol. 267 Issue 45, pA14
Reports on the criteria used by cable television operators in selecting television channels to include in their network lineups in the United States. Influence of television viewers on cable operators' choices; Negotiations for carriage deals with channels; Fastest-growing channels in the country.
- BET Asserts Its Strength. Larson, Megan // MediaWeek;4/19/2004, Vol. 14 Issue 16, p8
Provides information on amount of African American viewers of cable network Black Entertainment Television in the U.S. Percentage of African Americans that make up the U.S. population in 2000; Details of the viewership of BET; Television programs that the network is renewing in 2004.
- Broadcast takes bite out of basic cable. McConville, Jim // Electronic Media;07/03/2000, Vol. 19 Issue 27, p8
Reports on viewership gains made by broadcast television and those lost by cable television in the United States in the second quarter ended June 25, 2000. Comparison with year-ago ratings; Nielsen Media Research data provided by Turner Entertainment Research; Increased ratings of American...
- Eyeball derby 2000. McAdams, Deborah D. // Broadcasting & Cable;01/01/2001, Vol. 131 Issue 1, p35
Reports that only a few television viewers in the United States migrated from broadcast television to cable television in 2000. Rise in cable prime time viewership in 2000 as compared to that of 1999; Overview on the rating performances of various cable television networks; Factors attributing...
- TV One on Target for Launch But Missing Wide Carriage. Romano, Allison // Broadcasting & Cable;1/5/2004, Vol. 134 Issue 1, p12
Reports on TV One, a cable channel for African-American adults, which will be launched in the U.S. in January 2004. Challenge faced by the cable channel; Support to be given by its owners, Comcast Cable and Radio One, to TV One; Plans of the network for its television programming.
- African American Viewers On the Move. Consoli, John; Bachman, Katy // Brandweek;12/13/2004, Vol. 45 Issue 45, p6
Reports on a decrease in the percentage of African American women viewers of ethnic sitcoms at UPN cable television channel in the U.S. in 2004. Effect of the disappearance of African American viewers on the ratings of UPN; Possible reason for the decrease; Percentage of decrease in the...