Black Viewing Shifts May Add Up to Ad Agita

Umstead, R. Thomas
November 2004
Multichannel News;11/1/2004, Vol. 25 Issue 44, p1
Reports on the indication of African-American viewership patterns on general-entertainment cable networks in the U.S. in 2004. Background on Black Entertainment Television and its advertising strategy; List of the top cable networks in African-American households from December 29, 2003 to September 19, 2004; Factors that contributed to the growing appeal of Nick at Nite television network to African-American viewers; Impact of the African-American audience on general-entertainment networks.


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