- A World That Hates Airlines Doesn't Hate Delta, Thanks in Part to This Marketer. Richards, Katie // Adweek;10/21/2015, p1
The article focuses on the role of Tim Mapes, senior vice president of marketing at Delta Air Lines, in creating marketing ideas. Topics discussed include the advertising campaign "Up" for the airlines by the advertising agency Wieden + Kennedy under the initiative of Mapes; efforts of Mapes to...
- Not-So-Friendly Skies. Jaffe, Joseph // Adweek;8/25/2008, Vol. 49 Issue 26, p11
The author offers opinions on customer service. His own bad experience with a canceled Delta Air Lines flight, and the airline's subsequent poor service, is related, as is his own reaction of creating a Web site for disgruntled Delta customers. The author notes that Delta lost his business, not...
- DELTA AIR LINES. // Business Traveller (UK/Europe Edition);Nov2011 Airline Survey, p20
The article evaluates the products, services and amenities being offered by U.S.-based carrier Delta Air Lines.
- PAC 97 selects official airline. // Mekeel's & Stamps Magazine;10/04/96, Vol. 179 Issue 14, p8
Reports about the selection of Delta Airlines Incorporated as the official carrier of the PACIFIC 97 World Philatelic Exhibition. Special exhibition air fares offered by the airlines; Background on the flight service of the Delta company.
- Delta launches children's Fantastic Flyer program. // Air Transport World;Sep97, Vol. 34 Issue 9, p69
Features a special children's Fantastic Flyer program by Delta Air Lines. Value of savings offered; Membership cost.
- Delta Air Lines. // AirGuide Business;2/1/2010, p6
The article reports on the plan of Delta Air Lines Inc. to invest 1 billion dollars to improve customer service, improve fuel efficiency, and remodel its existing aircraft.
- Delta provides new ground services. Smith, Graham // Business Traveller (UK/Europe Edition);Feb2015, p39
The article announces the new ground services being offered by Delta Air Lines Inc. such as private car transfer for its Business Elite passengers from London Heathrow Terminal 3 in London, England to Virgin Atlantic's Upper Class wing.
- Delta used to be ready when you are, but now it's only ready when they are. Crain, Rance // Advertising Age;3/1/2010, Vol. 81 Issue 9, p15
The author offers opinions on the effect of a corporation's growth on its customer services, citing Delta Air Lines as an example.
- Airlines Going Extra Mile To Charge for Amenities. Beirne, Mike // Brandweek;5/21/2007, Vol. 48 Issue 21, p12
The article discusses how airplane carriers are beginning to ask consumers to pay for amenities that were once free. According to the article the airlines are positioning the extra payment for food, drinks and baggage checking as a benefit that reduces the cost of a ticket, and allows the...