Margins up at Laura Ashley

October 2004
Cabinet Maker;10/1/2004, Issue 5408, p6
Trade Publication
The article reports on the new sales policy adopted by Laura Ashley Ltd. As per the new sales policy, Laura Ashley is to stop chasing sales at the expanse of margin as it concentrates on restoring profitability. This policy has been announced in the wake of slowdown in house-wares sales growth in 2003, which went down from 9% to 3%. The policy of reducing supplier numbers and improving deliveries helped Laura Ashley increase house-wares margins by 2%.


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