Discounting to the death

October 2004
Cabinet Maker;10/1/2004, Issue 5408, p3
Trade Publication
The article reports on the successful attempt of Lord Kirkham to buy back DFS Furniture Co. PLC. As a private firm, DFS can now afford to take a hit to its margin to see off rivals. Freed from the shackles of being a PLC, with demands for constant growth, Kirkham can now turn his attention to outroot traditionally non-furniture retailers that have entered the market with cheap sofas.


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