TITLE

The WISH LIST

AUTHOR(S)
Major, Meg
PUB. DATE
October 2004
SOURCE
Progressive Grocer;10/15/2004, Vol. 83 Issue 15, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on marketing specialty holiday products in supermarkets in the U.S. Significance of early exposure of holiday products to sales; Factors to consider in maximizing seasonal sales; Advice on featuring holiday specialty items in advertisements. INSETS: Foster Farms talks turkey;Tops targets tailgaters.
ACCESSION #
14901490

 

Related Articles

  • Supermarkets eye Euro 2012 opportunity. Baker, Rosie // Marketing Week (Online Edition);6/6/2012, p1 

    The article reports that British supermarkets have increased their promotional activities in their attempt to capitalize on Euro 2012.

  • ad of the week: Aldi continues premium push with posh Easter ad.  // Grocer;3/28/2015, Vol. 238 Issue 8198, p57 

    The article reviews discount supermarket chain Aldi's advertisement for 2015 Easter.

  • For effective in-store ads, BeTWIMM. Jasuja, Nikhiles // Marketing News;11/11/2002, Vol. 36 Issue 23, p15 

    The article details the use of visual and audio aids to present advertisements to supermarket customers while they are in the store. High-technology music systems are installed in supermarkets along with giant television screens. Through these audiovisual aids, advertisements are aired during...

  • Sainsbury's softens its focus with customer-driven ads. McLuhan, Robert // Marketing (00253650);7/8/1999, p20 

    Focuses on the advertising campaign of Great Britain-based supermarket chain, Sainsburys. Major rethink of the firm's strategy; Adoption of a customer-led approach; Goal of playing up the emotional values associated with food; Enhancement of brand identity.

  • Other retailers should follow John Lewis' lead when it comes to World Cup marketing. Vizard, Sarah // Marketing Week (Online Edition);6/12/2014, p1 

    The author comments on the marketing strategy that retailers should follow to benefit from the 2014 World Cup in Brazil. She finds that supermarkets and electronics retailers that are expected to benefit most from the event have launched advertising that are barely noticeable. She adds that...

  • Local FMCG Marketing and Merchandising in the Netherlands.  // European Retail Digest;Winter94/95, Issue 5, p4 

    Discusses the use of category management, which is achieved by through consumer data tools, to market local fast moving consumer goods in the Netherlands. Overview of the concept of category management; Characteristics of the retail trade in the Netherlands; Tools which can be used to map the ...

  • Predicting Supermarket Trade: Implications for Marketing Management . Stanley, Thomas J.; Sewall, Murphy A. // Journal of Retailing;Summer78, Vol. 54 Issue 2, p13 

    Accurate estimates of the retail trade associated with proposed supermarket locations are of critical importance to the marketing manager. With larger stores go larger risks, and given ever-increasing competition and narrowing profit margins, the location of outlets is of even greater...

  • The Category-Demand Effects of Price Promotions. Nijs, Vincent R.; Dekimpe, Marnik G.; Steenkamp, Jan-Benedict E.M.; Hanssens, Dominique M. // Marketing Science;Winter2001, Vol. 20 Issue 1, p1 

    Although price promotions have increased in both commercial use and quantity of academic research over the last decade, most of the attention has been focused on their effects on brand choice and brand sales. By contrast, little is known about the conditions under which price promotions expand...

  • In an age of retail giants it pays to be small. Dickinson, Helen // Marketing (00253650);3/31/2005, p12 

    This article informs that fast-forward to today and, not only does every supermarket have a premium own-label range that can compete with the best of Marks & Spencer, they also have own-label everything, from toothpaste to shoe polish, and aggressively compete head-to-head with pretty much every...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics