Major, Meg
October 2004
Progressive Grocer;10/15/2004, Vol. 83 Issue 15, p52
Trade Publication
Focuses on marketing specialty holiday products in supermarkets in the U.S. Significance of early exposure of holiday products to sales; Factors to consider in maximizing seasonal sales; Advice on featuring holiday specialty items in advertisements. INSETS: Foster Farms talks turkey;Tops targets tailgaters.


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