Low-carb goes gooey

Ingram, Bob
October 2004
Progressive Grocer;10/15/2004, Vol. 83 Issue 15, p43
Trade Publication
Focuses on marketing of low-carbohydrate items in the dessert mix category of supermarkets in the U.S. Market share of carbohydrates-conscious desserts in cake and brownie; Reasons for the growth in sales of Royal line of sugar-free gelatin mixes from Jel Sert; Information on Sugar Free Jell-O flavors introduced by Kraft in response to the growing demand for low-carbohydrate items. INSET: Atkins aims for fighting trim.


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