Making the difference

Tortola, Jane Olszeski; McGonigle, Mike
October 2004
Progressive Grocer;10/15/2004, Vol. 83 Issue 15, p14
Trade Publication
Focuses on the theory Myth of Excellence formulated by Ryan Mathews, founder and president of Black Monk Consulting, and strategist Fred Crawford, which deals with retailing in the U.S. Basis of the theory; Difference between the perception of consumers and retailers on shopping experience; Significance of the ability to listen to the consumer to the success of a retail store. INSET: Quality, not quantity.


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