TITLE

Making the difference

AUTHOR(S)
Tortola, Jane Olszeski; McGonigle, Mike
PUB. DATE
October 2004
SOURCE
Progressive Grocer;10/15/2004, Vol. 83 Issue 15, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the theory Myth of Excellence formulated by Ryan Mathews, founder and president of Black Monk Consulting, and strategist Fred Crawford, which deals with retailing in the U.S. Basis of the theory; Difference between the perception of consumers and retailers on shopping experience; Significance of the ability to listen to the consumer to the success of a retail store. INSET: Quality, not quantity.
ACCESSION #
14901480

 

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