High Point's X-factor

October 2004
Cabinet Maker;10/22/2004, Issue 5411, p7
Trade Publication
The article reports that American furniture manufacturers picked up on socio-economic groups at the International Home Furnishings Market in High Point this week. Among the groups targeted were Hispanics, Generation X and computer consul owners, as companies moved away from the previous catch-all mass market approach. Pulaski was among those aiming at the 39 million strong Hispanic population with its 110-piece Casa Cristina collection, combining Mediterranean and Latin styling. Hispanic home ownership has jumped 48% in the past decade as incomes have grown.


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