Hello Natuzzi, goodbye Kingdom of Leather

October 2004
Cabinet Maker;10/22/2004, Issue 5411, p5
Trade Publication
The article reports that Natuzzi has begun the process of replacing the Kingdom of Leather brand with its own. London's five KoL stores, plus Gatesheads MetroCentre branch have all closed ahead of a proposed grand reopening in November. The rebranding will then be rolled out to its other seven branches ahead of a major expansion programme. Natuzzi will support the move in a pound 5.5 million marketing campaign over the next 15 months. The company has also set itself the target of opening a further 44 stores over the next three years, following the pattern established in mainland and Europe where its has 246 Natuzzi branded outlets.


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