A new challenge for the UK

October 2004
Cabinet Maker;10/22/2004, Issue 5411, p3
Trade Publication
The article focuses on the home furnishing industry Ikea UK's perennial permission problem. According to Peter Hogsted, Ikea UK country manager, many in the trade don't view this retail giant as direct competition. Its vastness and economies give it a whole set of dynamics and issues that don't really apply to other retailers. But there's no denying the Impact this chain has had on the nation. Frustrating shopping experience aside, the clever designs and value for money cannot be beaten. And no furniture retailer can deny the change it has made in consumer expectations.


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