Giving HDTV the Rock Star Treatment

Donohue, Steve
October 2004
Multichannel News;10/25/2004, Vol. 25 Issue 43, p28
Deals with the launch of a high definition television rock concert series entitled "Only Cable Can" produced by cable operators and representatives from Samsung Electronics America Inc. starting November 21, 2004. Exclusivity of the concert series on In Demand Networks services distributed by several leading cable companies; Efforts of the companies to market the concerts; Incentives given by the operators.


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