Climbing Into the PPV Ring

Umstead, R. Thomas
October 2004
Multichannel News;10/25/2004, Vol. 25 Issue 43, p22
Reports on the decision of sports cable television network ESPN to partner with promotion company Main Events in October 2004. Benefits of the partnership to the firms; Airing of the pay-per-view boxing series "Friday Night Fights" developed by the companies; Plan of the companies to distribute the series directly to operators; Ratings of the series.


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