Comcast's In Preschool Game

Umstead, R. Thomas
October 2004
Multichannel News;10/25/2004, Vol. 25 Issue 43, p5
Deals with the alliance formed by cable television service provider Comcast Corp., Sesame Workshop, PBS and HIT Entertainment PLC in October 2004. Plan to launch a toddler-targeted cable channel in 2005; Shows included in the network; Issues associated with the launch of pre-school network; Terms of the deal.


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