TITLE

Kaiser Targets Healthy Lifestyles

AUTHOR(S)
Maleske, Melissa
PUB. DATE
October 2004
SOURCE
H&HN: Hospitals & Health Networks;Oct2004, Vol. 78 Issue 10, p87
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on Thrive," an advertising campaign launched by Kaiser Permanente to promote healthy lifestyles in the U.S. Concept of the advertisement; Cost; Duration.
ACCESSION #
14860126

 

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