Louisville Repositions Showroom

Sanfilippo, Michele
October 2004
Home Textiles Today;10/25/2004, Vol. 26 Issue 9, p19
Trade Publication
The article reports on the repositioning of Louisville Bedding Co.'s showroom at the New York Home Textiles Market. The company repositioned its showroom from a marketing and merchandising standpoint with one side for comfort, the other for protection. Vinyl bags and polypropylene laminate were featured on the left side of the showroom to illustrate protection, while mattress pads were on the right side for comfort. Louisville Bedding Co. has also developed a new technology in mattress toppers from the automobile industry called Comfort Air that makes the product much cooler by allowing air to circulate.


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