Santens Gets Michelle Sinai License, Diversifies Looks

October 2004
Home Textiles Today;10/25/2004, Vol. 26 Issue 9, p12
Trade Publication
The article reports on the alliance between towel producer Santens and Michelle Sinai to manufacture sheered and looped terry Jacquard towels in the U.S. Santens has also launched a new line of open-stock gift-driven hand towels featuring teenage-inspired sayings in black lettering. Some new techniques and trends Santens presented at the recent New York Home Textiles Market included ombre embroidery, embroidered ombre towels, island-inspired skin motifs in fashion colors, seashore themes and casual looks with chenille striping and jacquard borders.


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