TITLE

Mohawk Tells Story With Vignettes

AUTHOR(S)
Corral, Cecile B.
PUB. DATE
October 2004
SOURCE
Home Textiles Today;10/25/2004, Vol. 26 Issue 9, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on Mohawk Home's showcase of its product categories in home furnishings at the New York Home Textiles Market. The show placed Mohawk into trend-driven lifestyle vignettes, all founded on a sophisticated palette and new textured constructions, with some priced a little higher. The prices are compressed to $13 to $15 range for commodity goods, with a $20 price generating the volume. Weight and acrylic yarns have added to their success. The new decorative pillow offerings have standalone looks with solid colors and subtle handiwork. Mohawk Home's new design approach was also evident in its Stainmaster Majestic solid color bath rug program, which employs Invista nylon.
ACCESSION #
14847587

 

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