TITLE

GOT GAME?

AUTHOR(S)
Bergsman, Steve
PUB. DATE
October 2004
SOURCE
Mortgage Banking;Oct2004, Vol. 65 Issue 1, p62
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Considers Major League Baseball, the PGA Tour and the Athens Olympics as part of a growing trend of sports marketing by lenders. Insights of Countrywide on sports marketing; Examples of sport events sponsored by Countrywide; MBA's promotion of some of its programs for consumers in sports-marketing vehicles.
ACCESSION #
14831449

 

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