Portrayals of the Elderly In Magazine Advertisements

Kvaniscka, Brian; Beymer, Barbara; Perloff, Richard M.
December 1982
Journalism Quarterly;Winter82, Vol. 59 Issue 4, p656
Academic Journal
Focuses on the portrayals of the elderly in magazine advertisements in the U.S. Effects of print stereotypes on the elderly; Average of the advertisements that did not contain elderly persons; Appearance of elderly in advertisements for corporate image, liquor and travel.


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