TITLE

Portrayals of the Elderly In Magazine Advertisements

AUTHOR(S)
Kvaniscka, Brian; Beymer, Barbara; Perloff, Richard M.
PUB. DATE
December 1982
SOURCE
Journalism Quarterly;Winter82, Vol. 59 Issue 4, p656
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Focuses on the portrayals of the elderly in magazine advertisements in the U.S. Effects of print stereotypes on the elderly; Average of the advertisements that did not contain elderly persons; Appearance of elderly in advertisements for corporate image, liquor and travel.
ACCESSION #
14826785

 

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