TITLE

Shopping on the edge

AUTHOR(S)
Dolliver, Mark
PUB. DATE
January 1999
SOURCE
Adweek Eastern Edition;1/18/1999, Vol. 40 Issue 3, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Cites some shopping trends observed in the United States which point to a broader phenomenon, that of people buying closer to need. Surge of last-minute holiday buying; Back-to-school shopping; Implications for advertising.
ACCESSION #
1482484

 

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