Mellgren, James
October 2004
Convenience Store News;10/16/2004, Vol. 40 Issue 13, p244
Trade Publication
This article highlights the popular business of tea. In 2003, hot tea accounted for only 0.4 percent of hot dispensed beverage sales in convenience stores, according to the CSNews Industry Report. But now the tide of tea is rising in America and retailers need to rethink how they sell, select and serve this noble and aristocratic brew. Brewing tea is perhaps the simplest recipe you'll ever encounter, as it calls for only two ingredients — tea and hot water. The instructions are equally simple, although two steps are often misunderstood or missed altogether. First, the water needs to be quite hot.


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