Low-Carb Confusion

Garbato, Debby
October 2004
Convenience Store News;10/16/2004, Vol. 40 Issue 13, p240
Trade Publication
This article reports that retailers and suppliers are evaluating which low-carb and low-sugar categories sell best. They also wonder if the low-carb craze has peaked. Retailers and major food suppliers are questioning the size and growth potential of the low-carb market boom. They particularly wonder how many low-carb products to offer and under which food segments and brands to feature them. Experts say there is something of a mismatch between what consumers would appear to want and what they buy in low-carb and low-sugar foods. Low-carb bread and pasta would seem to be in high demand since they comprise a big part of consumers' diets. But, except for higher-priced "diet" brands like Atkins Nutritionals and Keto Foods, many low-carb pastas fall short on taste. INSET: Making Low-Carb Fast and Convenient.


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