TITLE

Getting Into Something New: Format and Channel

PUB. DATE
October 2004
SOURCE
Convenience Store News;10/16/2004, Vol. 40 Issue 13, p208
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Best Buy Co. Inc. is testing a new "digital life" store prototype where shoppers can test fully functioning display products throughout the store. Products are displayed in settings that look more like a residence than a retail store. Striving to increase their market share, retailers are developing multiformat strategies in response to the needs of different customer groups or to satisfy different shopping needs of the same customer at different times. The exhortation to offer multiple points of access to cater to the growing number of consumers who are "multi-modal" shoppers needs to go beyond thinking about leveraging the three primary distribution channels generally thought of as "multi-channel."
ACCESSION #
14813969

 

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