In the Mix: Products and Services

October 2004
Convenience Store News;10/16/2004, Vol. 40 Issue 13, p200
Trade Publication
This article reports that one of the biggest merchandising opportunities in retailing today is growth that can be achieved by capturing latent consumer demand — the unsatisfied desire in the consumer marketplace. In addition to making its stores cleaner and brighter to increase its appeal to female customers, Lowe's has been upscaling its product mix — moving "up the continuum" — by narrowing the breadth and increasing the depth of its product lines and adding more designer-name goods. For many retailers, growth opportunities will come not only from the product side of the business.


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