TITLE

In the Mix: Products and Services

PUB. DATE
October 2004
SOURCE
Convenience Store News;10/16/2004, Vol. 40 Issue 13, p200
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that one of the biggest merchandising opportunities in retailing today is growth that can be achieved by capturing latent consumer demand — the unsatisfied desire in the consumer marketplace. In addition to making its stores cleaner and brighter to increase its appeal to female customers, Lowe's has been upscaling its product mix — moving "up the continuum" — by narrowing the breadth and increasing the depth of its product lines and adding more designer-name goods. For many retailers, growth opportunities will come not only from the product side of the business.
ACCESSION #
14813967

 

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