TITLE

Bigger Wholesalers Better?

AUTHOR(S)
Grondin Francella, Barbara
PUB. DATE
October 2004
SOURCE
Convenience Store News;10/16/2004, Vol. 40 Issue 13, p158
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article highlights the marketing efficiency of largest wholesalers. The industry's top five wholesalers do business quite differently than other convenience distributors, noted Kit Dietz, president of Dietz Consulting LLC, based in Huron, Ohio. Many of a larger wholesaler's decisions are driven by the value of scale. Still, cost of goods is only one aspect of doing business. Still, larger distributors have an advantage when it comes to serving large chains looking for cross-country consistency. Plus, these retailers are less likely to change wholesalers, said David Bishop, director, Bishop Consulting, based in Barrington, Illinois.
ACCESSION #
14813960

 

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