What Happened to Bubba

Embrey, Alison
October 2004
Convenience Store News;10/16/2004, Vol. 40 Issue 13, p82
Trade Publication
This article reports that convenience store operators struggle to appease traditional shoppers while making room for new clientele. Retailers are adding new products and launching new avenues of business to make their stores friendly for rising consumer segments such as women, Hispanics, senior citizens and even children — and Bubba is still welcome any day of the week. Historically, convenience stores have had difficulty attracting and retaining the female shopper, in large part because their focus was set on that core 18- to 34-year-old male customer base. Today, women are playing a bigger role, as more and more women enter the workforce and demand quick convenience in their shopping needs.


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