TITLE

Is Fiber-Enriched the New Low-Carb?

AUTHOR(S)
Laracy, Alex
PUB. DATE
October 2004
SOURCE
Convenience Store News;10/16/2004, Vol. 40 Issue 13, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the future prospects of fiber-enriched products. According to the Naples, New York-based Productscan Online database of new products, fiber-enriched products could be the next big opportunity. The percentage of new food and beverage products making high-fiber claims in North America has been around 2.5 percent for the past four years, but the latest research from Productscan Online reveals that this has increased to 4.2 percent in 2004. Taking the lead in the fiber fad is ConAgra, which recently debuted its Ultragrain White Whole Wheat flour that is higher in dietary fiber, potassium, niacin, magnesium and Vitamin E than refined, unenriched wheat flour. ConAgra Foods Inc. markets Ultragrain as an ingredient for everything from bread to sweet goods.
ACCESSION #
14813914

 

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