TITLE

Selling It

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
October 2004
SOURCE
SGB;Oct2004, Vol. 37 Issue 10, p66
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the strategies used by The Finish Line sporting goods company in promoting their products in the U.S. Role of focusing on products, consumers and marketing in the success of the company; Target market; Background on the Winners Circle Loyalty program adopted by the company; Information on advertisements launched by the company in 2004 to create brand awareness.
ACCESSION #
14795615

 

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