TITLE

Fox Gets Aggressive

AUTHOR(S)
Griffin, Cara
PUB. DATE
October 2004
SOURCE
SGB;Oct2004, Vol. 37 Issue 10, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the expansion plans of Irvine, California-based apparel manufacturer Fox, as of October 2004. Goals of the company according to creative officer and owner Pete Fox; Relationship of Fox with athletes, including Dave Mirra and Dallas Friday; Description of the distribution channels of the company, including motorcycle shops and bicycle dealers; Information on a licensing agreement signed by Fox with performance eyewear company Oakley.
ACCESSION #
14795612

 

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