SGMA's Cove Announces Makeover for The Super Show

Carr, Bob
October 2004
SGB;Oct2004, Vol. 37 Issue 10, p18
Trade Publication
Focuses on changes to be made by the Sporting Goods Manufacturing Association (SGMA) to the Super Show for 2005 involving the U.S. sporting goods industry. Goals with regard to the benefits of the event for exhibitors and retailers; Importance of increased media attendance to the success of trade shows; Key to revitalizing trade shows according to SGMA EVP Tom Cove.


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