Mitchell & Ness Extends NBA License

Ryan, Thomas J.
October 2004
SGB;Oct2004, Vol. 37 Issue 10, p16
Trade Publication
Reports on a licensing agreement between Mitchell & Ness and the National Basketball Association (NBA). Launch of the NBA Reflection Collection of jerseys to signal the partnership; Features of the product line; Plans of the company on the launch of the Varsity Collection of t-shirts and jackets in Fall 2004.


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