K2's Newest Licensing Deal is a Marvel

Walzer, Emily
October 2004
SGB;Oct2004, Vol. 37 Issue 10, p14
Trade Publication
Reports on a licensing deal between K2 Inc. and Marvel Comics which unites sporting goods brands and popular comic book characters. Background on the development of the subsidiary K2 Licensing & Promotions (K2LP); Information on the products that will be offered by the partnership, including flotation devices and sports balls featuring Marvel franchises; Background on the hiring of executives Robert Strand and Frann Vettor-Gray to lead the initiative; Plans of the company for the first year of the subsidiary.


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