TITLE

K2's Newest Licensing Deal is a Marvel

AUTHOR(S)
Walzer, Emily
PUB. DATE
October 2004
SOURCE
SGB;Oct2004, Vol. 37 Issue 10, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on a licensing deal between K2 Inc. and Marvel Comics which unites sporting goods brands and popular comic book characters. Background on the development of the subsidiary K2 Licensing & Promotions (K2LP); Information on the products that will be offered by the partnership, including flotation devices and sports balls featuring Marvel franchises; Background on the hiring of executives Robert Strand and Frann Vettor-Gray to lead the initiative; Plans of the company for the first year of the subsidiary.
ACCESSION #
14795604

 

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