TITLE

A Strenuous Exercise

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
October 2004
SOURCE
SGB;Oct2004, Vol. 37 Issue 10, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on reasons behind the low sales trend in the fitness equipment segment of the U.S. sporting goods industry, as of October 2004. Role of infomercials in creating awareness for products in the fitness category; Effect of an increase in the price of steel on fitness equipment sales; Impact of the popularity of the Atkins and South Beach diets on the fitness segment; Competition posed by expanded workout centers to the home fitness equipment segment.
ACCESSION #
14795603

 

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