Mobile Offers Made Easier

Marek, Sue
October 2004
Wireless Week;10/15/2004, Vol. 10 Issue 21, p34
Trade Publication
Provides information on the Voupon paperlesss coupon redemption system of marketing company DRM Labs. Impetus for the company's redemption system; Use of the Voupon system according to company officials; Concept of sending coupons or discounts via the mobile phone. INSET: DRM Labs' Voupon Model.


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