TITLE

Mobile Offers Made Easier

AUTHOR(S)
Marek, Sue
PUB. DATE
October 2004
SOURCE
Wireless Week;10/15/2004, Vol. 10 Issue 21, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on the Voupon paperlesss coupon redemption system of marketing company DRM Labs. Impetus for the company's redemption system; Use of the Voupon system according to company officials; Concept of sending coupons or discounts via the mobile phone. INSET: DRM Labs' Voupon Model.
ACCESSION #
14787375

 

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