TITLE

Burning the candle at front ends

AUTHOR(S)
Tarnowski, Joseph
PUB. DATE
October 2004
SOURCE
Progressive Grocer;10/1/2004, Vol. 83 Issue 14, p86
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the candle promotion of Tyler, Texas-based Brookshire Grocery Co. with Betty Crocker branded candles from USA Detergents Inc. Remarks from Lou Ann Wester, Brookshire's grocery buyer regarding the promotion; List of the candles' food scents; Information on the shipment of candles; Actions to be taken by the company in order to maintain the popularity of the candles.
ACCESSION #
14779739

 

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